Digital Marketing

Programme

Marketing is changing, fast. On top of traditional requirements, today's marketers need to be tech savvy and data fluent.

With so much to learn, where do you start?

  • 10+ hours world class curriculum

  • Certificate of completion

  • Assessment and personal score report

  • Access anywhere, anytime

This program includes access to the Certified Marketer Level 1 (CM1) assessment. Developed with the Marketing Standards Board, CM1 is used globally to gauge marketers’ capabilities against the industry standard. Top scorers qualify for the exclusive CM1 Credential.

Participants receive a personal score report that details their performance and identifies opportunities for growth.

Course main topics:

- Customer Insight

- Customer Development

- Marketing Channels

- Measurement and Analytics

- Marketing Technology

Description

This course provides a comprehensive foundation, covering modern digital techniques like CRM and optimization, and timeless essentials like market research. At the end of the course, students can measure their skills on the industry-recognized Certified Marketer Level 1 (CM1) assessment.

Target audience

This course offers the flexibility to learn anywhere, anytime on GA’s dynamic learning platform. It’s great for:

New marketers and professionals collaborating with marketers to build foundational skills.

Experienced marketers updating their skills in the digital age.

Teams to bolster employee onboarding and ongoing learning and development programs.

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