From "Mass Market" to "One to One" targeting
Three modules to understand everything there is to know about targeting via “traditional” media but especially about the revolution in new customised targeting methods made possible by the web. The future of targeting – new ways of measuring multiscreen audiences, tracking between devices, predictive targeting, etc. – will also be broadly developed.
At the end of this level, you will be able to:
- Discover the basics involved in targeting "traditional" media
- Grasp the concept of targeting in e-marketing, with a focus on behavioural targeting