Growth Marketing Weekend

Programme

These are the benefits:

  • You’ll get a grasp of the building blocks and strategies of modern marketing
  • You’ll better understand how to prioritize your marketing activities and channels
  • You’ll have more confidence to invest money into marketing because you know what works and what doesn’t
  • You’ll understand the importance of collecting and using customer feedback to consistently improve all aspects of your marketing
  • You’ll get advice on how to hire great marketing employees, agencies or freelancers to bring your marketing to the next level
  • You’ll go through and learn from real project case studies and the numbers behind them
  • You’ll be able to get a brush up on your marketing lingo

Description

What you'll learn

  • This course is hands-on and built for you to implement what you learn! If you have your own project, this is the perfect playground for this workshop
  • Throughout the course, we will go through real projects to learn from their best practices and common pitfalls
  • How marketing has changed in recent years and why this shift is relevant for you
  • The difference between growth marketing and traditional marketing
  • How marketing and sales play together in today's world
  • You’ll understand the growth marketing funnel, how different channels are connected to it and how to use analytics to measure it
  • How to derive business decisions from marketing data and identify channels and areas with the biggest potential for growth
  • How to run growth experiments: A leaner and faster way of learning what works

How you'll learn

  • Learn from an industry expert: Learn from a leading growth marketing expert, who hones his marketing skills by working in the trenches.

  • Hands-on: Hands-on, lots of time to practice the tools and techniques of growth marketing.

  • Connect with like-minded people: Connect during two days with like-minded people and spend time with the other participants. Every day: unlimited coffee & tea.

Target audience

For people who want to grow their business and learn how to reach and convert more customers. 

  • Marketing managers
  • Product managers
  • Entrepreneurs
  • Executives leading marketing teams or initiatives
  • Aspiring growth marketers

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