Master Google Ads (AdWords) - with the Wortspiel Masterclass (in German)


A maximum of 10 participants + 1 top speaker = maximum increase in knowledge: This is the formula of the " Wortspiel Google Ads Masterclass ".

In the " Wortspiel Google Ads Masterclass " our lecturers share their experience from hundreds of campaigns and many millions of advertising francs for customers such as Migros, Swisscom and WordPress.

The masterclass is personal and individual - each course has a maximum of 10 participants. Theory and practice alternate constantly: After each theoretical part there is the opportunity to apply the knowledge gained to your own AdWords account with the support of the lecturers. If no AdWords account is available yet, practical exercises can be completed.



Stefan Vetter is the founder and CEO of Wortspiel. He created his first website in 1999 and has been active in digital marketing ever since. Stefan likes to pass on his knowledge: as author of the first Swiss Google Ads book “AdWords for Startups”, one of nine “Google Certified Trainer” in Switzerland, keynote speaker as well as lecturer at the University of Applied Sciences and Arts Northwestern Switzerland FHNW, at the Swiss Distance University of Applied Sciences, at the Swiss Institute of Business Economics SIB and at Google Zürich.



In the Wortspiel Google Ads Masterclass we teach you our best practices for Google Ads, as we apply them to our own customers and test and improve them every day in practice.


  • Introduction to Google AdWords
  • The ideal account structure
  • Keywords and Keyword Options
  • Text convincing ads and ad extensions
  • Addressing target groups intelligently with demography, remarketing and similar audiences
  • Increase revenue with bidding strategies and Smart Bidding
  • Measuring Success Correctly with Attribution and Conversion Tracking
  • Generate reach with display and Youtube
  • SEO (Bonus)

Target audience

The course is aimed at employees of companies and agencies who already work with Google AdWords and now want to gain expert knowledge - as well as experienced AdWorderers who want to learn new tricks of the trade.

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